Business Analytics Print

Business Analytics

Teaching Hours and Credit Allocation: 16 hours, 3 credits
Course Assessment: Coursework + Exam


Aims

Business analytics refers to the ways in which enterprises such as businesses, non-profits, and governments can use data to gain insights and make better decisions. Business analytics is applied in operations, marketing, finance, and strategic planning among other functions. The ability to use data effectively to drive rapid, precise and profitable decisions has been a critical strategic advantage for many big companies so far. With the increasing availability of broad and deep sources of information — so-called “Big Data” — business analytics are becoming an even more critical capability for enterprises of all types and all sizes.

Learning Outcomes

During the course students will be able to:

  • Understand the scope of data science and the role/function of data scientists
  • Identify different types of data that are relevant in business environments
  • Evaluate, and capture business analytic opportunities that create value
  • Learn basic analytic methods and analyze case studies on organizations that successfully deployed these techniques 
  • Know which data science solutions can address specific types of business problems
  • Acquire hands-on experience in analytics tools
  • Understand challenges and opportunity in the data-driven economy 

Content

  • Understand the scope of data science and the role/function of data scientists
  • Identify different types of data that are relevant in business environments
  • Evaluate, and capture business analytic opportunities that create value
  • Learn basic analytic methods and analyze case studies on organizations that successfully deployed these techniques 
  • Know which data science solutions can address specific types of business problems
  • Acquire hands-on experience in analytics tools
  • Understand challenges and opportunity in the data-driven economy