Services Marketing Print

Services Marketing

 

Teaching Hours and Credit Allocation: 30 Hours, 6 Credits
Course Assessment: Coursework & Exam

 

Aims

The aim of the course is the understanding of the principles and the concept of services marketing for tourism. Students completing this course will acquire the tools for a good command of the key elements of marketing across tourism organizations. Through case studies and contemporary examples from the tourism industry, students will be expected to apply the theoretical concepts discussed onto real-life marketing examples from the hospitality and tourism industry.

 

Tourism Management