Supply Chain Management

 

Teaching Hours and Credit Allocation: 18 hours, 4 credits
Course Assessment: Coursework

 

Aims

To provide a sound, cross-disciplinary education in three key areas: e-commerce, marketing and supply chain management.

 

Learning Outcomes

  • Understand marketing and e-marketing concepts, including:
    • Introduction to basic concepts, customer value
    • Assessing customer needs
    • Product development
  • Understand supply chain concepts, including:
    • Inventory, forecast error, matching supply and demand
    • Supply chain network configuration
    • Inventory management and pooling
    • Strategic alliances
    • Procurement
    • Product development
  • Understand the technology behind e-business, including:
    • Fundamental building blocks
    • Overall architecture
    • Standards and protocols (XML, http, etc.)
  • Have confidence in working with a company’s senior and middle management in improving a supply chain
  • Respect others' viewpoints in a team

Content

The front end involves customer interaction with a focus on marketing, e.g., 1-on-1 marketing. The back-end involves (a) IT systems that make e-business possible and (b) supply chain processes that ensure the delivery of the right product at the right time at the right place.