Business Strategy

 

Instructor: Constantinos Andriopoulos

Teaching Hours and Credit Allocation: 24 hours, 6 credits
Course Assessment: Coursework + Exam

 

Aims

This course aims to provide an understanding of the basic principles and practice of strategic management, both external to the organisation, and internal within the organisation. It is concerned with strategic decision-making in implementing strategy to secure the long term success of the organisation. It takes the perspective of the manager who is responsible for a whole unit. That may be the Chief Executive of a company, or the General Manager of a business unit.

 

Learning Outcomes

  • Understanding the role of single business strategy for an organisation and the basic tools of the strategist
  • Developing an understanding for the principles and challenges of strategic analysis and strategy formulation
  • Understand the content of strategy theories including the importance of industry context, the positioning and resource-based views of the firm, and the theory of competitive advantage
  • Understand how to analyse data about a company and how to build a strategic argument
  • Understand the concepts of strategy processes including the way in which strategy is formulated
  • Understand the content of strategy theories including the importance of synergy, the capability-based views of the firm, and the theory of strategic change
  • Identify, diagnose and analyse opportunities and strategies for diversified companies facing competitive challenges in multiple dynamic industries
  • Understand strategy processes including the way in which strategy is formulated, and the processes of managing strategic change to implement strategy

 

Content

  • Establishing Direction: Strategic Vision and Objectives
  • External Analysis: Industry Environment and Competitive Forces
  • Internal Analysis: Company Resources and Capabilities
  • Single-Business Strategy
  • Multibusiness Strategy: Diversification
  • Multibusiness Strategy: International Strategy
  • Strategy Implementation: General Framework
  • Strategy Implementation: Systems, Leadership and Culture